Having been the New Media chap at a large London company I should know how to create a decent website. Then, there would have been many meetings involving many people; then, we’d have had a plethora of designers, supposed ‘wordsmiths’ and consultants (with invoices to match). Now ’tis mostly just me.
But then I’m not trying to get clients for websites. What jiffjaff.co.uk is is a vehicle for information about eBook publishing. There are some truly awful eBook conversions I’ve seen from supposed masters at their craft. Jiff Jaff’s are so much better, yet how to get that across to people who visit the site and are likely to click off it within milliseconds?
I’ve just finished reading an epub novel by quite a well known independent fantasy author. The book was great, but made very difficult to read because of poor formatting. Why? You’d think she would have known better… or maybe she didn’t read the epub version? It’s sad when a novel that an author has spent months writing and editing isn’t presented in its best possible light.
Having just signed up for Google’s Analytics – which gives you incredibly detailed statistics as to who visits your website, which pages they saw and how long they spent on those pages, etc, etc – and Google AdWords, too, I’m in need of a brief lie down.
The concept of analytics isn’t hard, but the reality is a nightmare. Google even have a GA certification you can get by taking a course.
Google provides a free online course at our Conversion University that offers comprehensive training in Google Analytics and data analysis. Passing the test gives you an industry recognized qualification.
I mean, blimey! Though a framed certificate would look nice above the bath.
AdWords is the key, though. To get customers on-line it’s pretty much the only game in town. Of course you can run an AdWords campaign and fine tune it with Analytics, should you so desire. And I do desire! It’s just getting my head around data analysis that seems rather daunting. What Jiff Jaff does is a walk in the park compared to that… or am I just being overly dramatic? 😉